Bruce Prichard Expected to Retire From WWE Role After WrestleMania 43

One of the most powerful people behind the scenes in WWE is planning to step away. According to Mike Johnson of PWInsider, Bruce Prichard is expected to retire from his position as WWE's Executive Director of Creative Writing and Talent after the WrestleMania 43 season in 2027.

He is not leaving WWE completely. The report says he would stay connected to the company as a consultant. Here is what we know and what it could mean.

What the report says

• Prichard is expected to retire from his role as Executive Director after WrestleMania season, which ends with WrestleMania 43 in April 2027. PWInsider noted the timeline could shift.
• He would remain connected to WWE on a consulting basis, but would no longer be based at WWE headquarters in Stamford or keep his current duties.
• His current role covers WWE's creative writers, including the writers for NXT, according to PWInsider.
• He is also reportedly set to have neck surgery.

WWE has not commented, and there is no word yet on who would take over his job. Fightful Select said it will have more on his future when details are known.

Who is Bruce Prichard?

Prichard, 63, has spent most of his life in wrestling. He started as a 10-year-old selling posters for Paul Boesch's Houston Wrestling in 1973, and joined the WWF in 1987.

Fans of that era know him best as Brother Love, the red-faced preacher character he created and played on TV, who also introduced The Undertaker to WWE fans in 1990. Behind the scenes, he became one of Vince McMahon's closest advisers through the 1990s and 2000s, until he was let go in 2008.

After stints with TNA and MLW, he came back to WWE in 2018 and quickly rose to the top of the creative team. By 2020 he was Executive Director of both Raw and SmackDown, and he kept a senior role after Paul Levesque took over creative in 2022, when many expected him to be among the first to go. He is also the host of the popular podcast Something to Wrestle with Bruce Prichard.

What it means for WWE

Prichard has been the bridge between the Vince McMahon era and the Triple H era, one of the few people trusted by both. His exit would close that chapter for good and leave Levesque to pick his own person for one of the most important jobs in the company.

The timing makes sense. Leaving after WrestleMania 43 gives WWE five months to plan the handover, and it lets Prichard see through the biggest show of the year, the first WrestleMania held outside North America. Read more in our WrestleMania 43 guide.

Staying on as a consultant also fits a familiar pattern. WWE likes to keep long-serving people close, and few people know the company's history and talent as well as Prichard does. We will update this story when there is more news on his future.